The care of both elderly and young people is an emotive subject; personal perspectives can be further complicated by other emotions such as grief and guilt.
The marketing of care services is often most effectively carried out via positive PR. In a social media age it’s even more important to remember it’s best not to facilitate public debate about individual grievances. What can though be very effective is to build separate layers of a positive PR story. Which means a lot of initial consideration of the most effective and compelling messages to reach chosen target markets – and the rule of seven.
An example of Bartley Marketing’s work in this sector is the communication of positive stories on a hyper local basis via Lymington.com and its media channels, for Colten Care.
COLTEN CARE – Local Marketing and PR
Colten Care is a family-owned care home operator who design, build, own and run care homes across the South of England, each with individual character and consistently high standards of comfort. Colten Care’s well trained teams set the very highest standards of residential, nursing and dementia care including in-house catering and activities.
We’ve been working with Colten Care for over a year, providing local marketing and PR for six of their twenty care homes in Lymington and the New Forest area.
Bartley Marketing write inspiring articles about the many varied aspects of Colten Care, its people and their many fundraising efforts, which are then shared via the Lymington.com social media channels and in our weekly ‘What’s On’ newsletter. We draw out compelling messages that will appeal to the local community.