The building blocks for big marketing
Our business is to get right inside your business, and put the building blocks in place for your big marketing!
If you have a marketing plan we'll start from there. But we'll normally begin with the marketing essentials: objectives, marketplace, target market, competition, current customers, positioning, proposition.
We'll take care of creating your branding (or re-branding or evolution of your branding). At that stage we can organise branded business cards, corporate stationery, flyers and brochures, any branded printed materials for your needs.
Many of our clients need web sites: new or replacement web sites, simple showcase web sites, static or content managed web sites, e-commerce web sites - whatever your needs we'll design, develop, implement and manage a tailor made website solution. We'll provide great design and photography for your website, together with clear, concise, compelling copy to attract your prospects and enthuse them to respond to your proposition.
Online marketing: your site content comes first - keyword decisions, page titles, headlines, and copy which is relevant. Then blogs, links, social media, pay per click advertising - all the tools of the trade, all with the aim of helping your prospects find your website on the first page of their search!
Do you exhibit your products or services at trade exhibitions? Are exhibitions a vital element of your marketing mix - as they are for most companies in the marine industry? We'll create and produce the most stunning exhibition stands, which seriously do not need to cost the earth! Creativity is not about how much money you spend - it's about logical thinking, great design and understanding of the production process - at which our designer, Darren, excels.
Do you need to advertise? In an online age there may still be case for an offline advertising presence, and perhaps for targeted direct mail campaigns, and telemarketing. We will advise you ... we are experienced at campaign planning and management, we'll do as much or as little as you need.
You need to look after your customers - they are your most valuable asset! If you don't already have a customer and prospect database we'll advise you on the best way of setting about it, and we'll help you plan and implement customer driven communications.
P.R. or "free publicity" is an enormously powerful weapon of the small business arsenal and we'll help you work out your P.R. strategy ... we can manage your programme, write press releases, distribute them both online and offline, follow them up, liaise with editors and chase for publication.
What gets neglected so often is the follow up - measurement, evaluation of what's gone well and not so well, refinement and improvement ... we will be inside your business thinking big and we'll make sure that all elements that can be acted upon, will be!
From our offices near Lymington and Brockenhurst in the New Forest, we can get inside your business wherever you are. Telephone, email and skype make communications immediate and almost intimate! We do like to have the odd face to face meeting too though, and if we can't entice you to a day out in the beautiful New Forest don't worry, we'll come to you.
Call Jane on 07782 167862 or email for a totally no commitment initial discussion.