Marketing Restaurants, Bars and Pubs
Marketing for restaurants, bars and pubs is often very tactical, tending to focus on new menus and events, plus social media to keep in touch with regulars. Bartley Marketing can help you to plan your marketing, targeting your efforts to widen your brand awareness and optimise your reputation.
We can check that your website and online platform is optimised in search engines, enhance your Google presence with a ‘SeeInside’ 360° virtual tour and manage your online advertising (including Google Adwords). Our team can also manage your social media marketing on your behalf, and advise on the best channels to reach your target audience. We can also set up and manage email marketing campaigns for you, helping you to build a long term relationship with your clients and prospects. Our creative team can provide cost-effective design and photography, which can be combined with our copywriting (and copy checking) skills for your menus, event information, posters and signage.
Increasingly as we’re also writing articles about “things to do” in the immediate area which might bring additional customers who’ll take sustenance at the venue before or afterwards.
Through Lymington.com, Bartley Marketing provides local PR and promotion for a number of restaurants, bars and pubs. The team provides marketing planning and consultancy for online communications to the local community of Lymington, the New Forest and surrounding areas. Using a combination of ‘championing’ articles on the Lymington.com website; links to interesting blogs and content on the client’s website and events in the Lymington.com calendar, each business gains valuable endorsement and exposure via the Lymington.com channels; Facebook, Twitter, Instagram and the weekly ‘What’s On’ newsletter to subscribers.
Bartley Marketing as Lymington.com regularly writes restaurant reviews, highlighting key messages and compelling reasons to visit. We then promote the reviews online via our Lymington.com channels to maximise reach and interaction – and encourage diners to try new venues which they may then revisit in groups and for parties.
THE TURFCUTTERS ARMS – Website, Blog Writing, Social Media Management and Local PR
The Turfcutters Arms in East Boldre is a very popular New Forest pub with rooms, commanding a fabulous location on the open forest in East Boldre. It’s also on several cycling and motorbike routes which take in both forest and Solent shore and which appeal to enthusiasts and families alike. With good pub food and excellent ales and wines the rooms are nearly always booked and the Turfs regularly attracts groups of both locals and visitors – plus with a decent sized car park it’s also able to offer “Britstops” for campervanners.
Bartley Marketing designed, developed, built and created content for the new Turfcutters website and now manages the website on their behalf, writing articles and blogs, plus adding events. The team also manages the pub’s Facebook page and champions the pub widely on the Lymington.com channels.
Recent articles about pub walks and local history have included the WWI flying school and the WWII Beaulieu Letters. Published on the Turfcutter’s website, this great content is then promoted via both their own Facebook and Lymington.com social media channels, which in turn attracts more new customers – such as the group of retired “men who lunch” who travel from as far as Bournemouth or Southampton.