Competitive advantage: holy grail of communications

Competitive advantage - chess in front of the fire

One of the most important things for businesses to consider is how they will “differentiate” their offering and create value for their market. Competitive advantages are the foundation of your entire business – the first things you should pin down … Read More

The importance of your marketing plan

Marketing plan process

Whilst a business plan helps define the direction for your company, a marketing plan will help your business understand how to get there and sets out how you are going to put your marketing strategy into practice. When you’ve got … Read More

Should local sponsorship be a part of your marketing?

Ocean Brothers sponsorship by Bartley Marketing rowing their boat past the Needles as they prepare for their Transatlantic row

Sponsorship has become one of the fastest growing marketing trends for businesses around the world as it provides many benefits to both the recipient and the business.   Sponsorship is an excellent way to support a worthwhile individual or cause, … Read More

Reach your business out to your local market

Arm reaching out across local town on a cloudy day

For the local business owner, marketing becomes ever more complicated! Audiences are fragmented over hundreds of different media outlets, apps, platforms, search engines, social media sites and business listing products. Technology is constantly evolving – and businesses must use technology to … Read More

Why have a mobile responsive website?

Designer's desk with responsive web design concept.

Responsive web design allows a website’s layout to change as size of the screen being used to view that site changes. User experience of the website will be comparable, whether using desktop, tablet or mobile. A wide screen can display … Read More

Promotional PR for compelling communications

Girl speaking publicly into a megaphone about promotional pr

Promotional PR. Not heard that term before? It’s all in the name! PR – public relations – is about communicating with a company’s target audience (and indeed all the organisation’s stakeholders) either directly or indirectly through media, aiming to create … Read More

Get your marketing on track

Life ring on sandy beach symbolising marketing help

This is a great month to take stock of some of those perpetual issues relevant to all businesses – how best to position and market ourselves to the right target audiences! Typical business owner marketing-related questions to self will include: … Read More

The benefits of a WordPress website

Easy to use, adapt and manage, WordPress is now the most popular website content management system (CMS) The benefits of a wordpress websiteWordPress is the most popular blogging software on the market and over the course of the last few … Read More