Based in the New Forest it’s hard to ignore the leisure industry. To some extent it comes under the umbrella of tourism but for leisure providers to thrive they need to market successfully to both tourists and all year round locals too. One phenomenon which has both benefited and disadvantaged providers of accommodation, eating out and leisure activities is the growth of the discounters like booking.com and Groupon, with the associated ‘get the best deal’ to which consumers have become accustomed.
Continued reliance on those schemes hits profit margins hard so the smarter operators make sure they get the customer details at the first possible opportunity and take control of the subsequent marketing “conversation” on their own terms.
Bartley Marketing believes strongly in the power of content and relationship marketing. Email marketing can work well when the ‘rule of seven’ is applied – and endorsement via PR and local promotion is indispensable.
Through Lymington.com, Bartley Marketing provides local PR and promotion for a number of leisure businesses. The team provides marketing planning and consultancy for online communications to the local community of Lymington, the New Forest and surrounding areas. Using a combination of ‘championing’ articles on the Lymington.com website; links to interesting blogs and content on the client’s website and events in the Lymington.com calendar, each business gains valuable endorsement and exposure via the Lymington.com channels; Facebook, Twitter, Instagram and the weekly ‘What’s On’ newsletter to subscribers.
NEW FOREST ACTIVITIES – LOCAL MARKETING & PR
New Forest Activities deliver outdoor activities in the New Forest National Park, providing a wide range of fun outdoor activities and sports to people of all ages. Although largely seasonal, New Forest Activities extend the season either end with children’s birthday parties, stag weekends and family/friends getting together to do something a bit different.
Bartley Marketing promote and champion New Forest Activities on Lymington.com’s media channels throughout the year, focusing on specific events, such as family adventure days and seasonal events; activities for the school holidays and team buildng activities for groups and businesses. With an emphasis on trying something new, the local Lymington.com promotional PR is appreciated for extending the reach of these largely locally targeted messages.