Marketing Professional Services
Historically many professional service firms tended to inherit family members as the next generation of clients, without having to promote themselves. In recent years the professional services market has changed dramatically, becoming increasingly competitive and ‘available online.’ Having a decent website makes an enormous difference – an online ‘brochure’ makes so much more impact than the traditional printed brochure and can breathe so much more personality too!
Marketing in the professional services industry requires strong branding, strategy and planning. Excellent relationship marketing and content marketing is critical; along with solid PR (both online and traditional). Given the importance of word of mouth recommendation, networking is also a major part of the marketing toolkit of accountants, solicitors, financial advisers and also of other business services providers – including marketing agencies!
FROST & COMPANY – WEBSITE
Frost & Company are an independent firm of Chartered Accountants based in Wimborne, Dorset. Known for their friendly, practical approach, Frost & Company provide a full range of personal, business and corporate accountancy advice and services to individuals, businesses and companies in the South of England.
Frost & Company approached Bartley Marketing for a new website. In this instance the logo was already in place but we needed to develop the personality of the firm to
build the branding. Our team asked a few pertinent questions, then the Frost & Company team could get back to their work whilst our designer, photographer and copywriter got busy developing and creating.
That’s the way we operate at Bartley Marketing – we’ll quickly get to grips with the essentials of your business, and communicate your key messages in a way which will attract your website visitors (your prospects) to the next stage – to get in touch with you!
Within our team we have strength and depth of expertise and experience in marketing of professional and business services. Using Lymington.com’s media channels we are also brilliantly positioned to ‘ghost write’ articles for local firms and promote them widely.
“Working with Bartley Marketing is a pleasure – they are real professionals at marketing and websites, and great to work with too. As is the way with so many businesses, despite the best intentions we are always too busy to take time out for our own marketing! The BM team just got on with it, and we were delighted with the result.” Frost & Company