Marketing for Skilled Trades
Skilled tradespeople such as gardeners, decorators, carpenters, electricians, builders and plumbers are often small businesses or sole traders, with little budget to invest in marketing. However, it is now estimated that over 85% of people check out a business online before engaging their services. In particular they are looking for a recommendation – or worse, any negative testimony that could be a concern.
It is therefore really important to have an online presence. This could be in the form of a simple ‘brochure’ website to which you direct prospects and referrals for more information. It is smart to build in real life customer testimonials which are free on request and may also prompt the customer to think of some more referrals – a potential win win.
Simple 3-5 page websites such as those Bartley Marketing have built for Rob Ingrem Decorating and J100 Horticultural can be smartly created for minimal spend, although of course businesses must realise that they’re also committing to domain renewal and annual hosting charges.
With or without a website, by creating Featured Business Pages on Lymington.com and deploying our combined communications channels Bartley Marketing are able to promote small local businesses widely online, and get them on the radar of their target markets ready for when the need arises. Repeating the message frequently gives these businesses maximum chance of reaching their prospective new customers at precisely the time when they have a need.
If you’re a tradesperson or business especially if you’re based near Lymington with the New Forest as your patch and you’d like help with marketing and promotion, do contact us for a no obligation initial chat about how Bartley Marketing and Lymington.com can help.