Businesses in the tourism and accommodation sector need the best websites they can afford as their online brochures to showcase their offerings. From there marketing tends to focus on a combination of relationship marketing, a variety of time-limited promotions and offers including social media competitions to build followers and a strong emphasis on “destination marketing.”
Lymington.com is ideally placed to spread the word of its local customers such as Careys Manor, The Montagu Arms, Elmers Court, New Park Manor and Stanwell House Hotels, by raising awareness of local events, promotions and key marketing messages. Our work in this sector combines planning and creating compelling content with regular championing via Lymington.com’s channels – varying the message subject to appeal to different target groups.
NEW FOREST HOLIDAY LETS – Consultancy, Content, Relationship Marketing, SeeInside Tours and Local Promotion
New Forest Holiday Lets is an independently-owned Brockenhurst based business which provides self catering holiday accommodation to people looking for self catering holidays- from family holidays to romantic getaways in the New Forest.
We’ve been working with New Forest Holiday Lets for over a year, helping to overcome some of the challenges they face in the highly competitive holiday cottage market.
From a marketing perspective there are two separate target markets for communications; the holiday maker and the holiday property owner. Property owners deciding on who to appoint to manage and market their holiday cottage are keen to see who is reaching out to the holiday maker market.
As well as providing marketing consultancy and planning, we have set up a relationship marketing programme, developed local area promotion and enhanced their property marketing. At a local level we promote New Forest Holiday Lets on Lymington.com, creating further awareness of their expertise as letting agents to property owners – and of course driving prospective New Forest visitors to their website.