New Year, time for a new marketing focus

Content is king - crown with marketing words

The New Year is always a good time to take stock and do some work “on” your business as opposed to continually being trapped “in” it.   Ideally this will include a review and refresh of your marketing plan (take … Read More

The importance of your marketing plan

Marketing plan process

Whilst a business plan helps define the direction for your company, a marketing plan will help your business understand how to get there and sets out how you are going to put your marketing strategy into practice. When you’ve got … Read More

Get your marketing on track

Life ring on sandy beach symbolising marketing help

This is a great month to take stock of some of those perpetual issues relevant to all businesses – how best to position and market ourselves to the right target audiences! Typical business owner marketing-related questions to self will include: … Read More