Why you shouldn’t cut back on marketing investment in a recession. First Brexit. Now the Coronavirus. Dark storm clouds are right above us. In difficult times the natural instinct is to fly into survival mode, cutting back on spending wherever you … Read More
New Year, time for a new marketing focus
The New Year is always a good time to take stock and do some work “on” your business as opposed to continually being trapped “in” it. Ideally this will include a review and refresh of your marketing plan (take … Read More
Review your marketing plan to improve targeting and messages
New marketing plan for a new year Improve targeting and messages with a review of your marketing plan The new year is a great time to review your marketing plan for the year ahead, to ensure that you’re reaching the … Read More
