The world is in lockdown and, with nobody sure how long the pandemic (and its after effects) will last, the need for businesses to have a strong online presence is more important than ever before. Companies who have ‘made do’ … Read More
Successful marketing in an economic downturn
Why you shouldn’t cut back on marketing investment in a recession. First Brexit. Now the Coronavirus. Dark storm clouds are right above us. In difficult times the natural instinct is to fly into survival mode, cutting back on spending wherever you … Read More
New Year, time for a new marketing focus
The New Year is always a good time to take stock and do some work “on” your business as opposed to continually being trapped “in” it. Ideally this will include a review and refresh of your marketing plan (take … Read More
Review your marketing plan to improve targeting and messages
New marketing plan for a new year Improve targeting and messages with a review of your marketing plan The new year is a great time to review your marketing plan for the year ahead, to ensure that you’re reaching the … Read More
How to achieve results with marketing communications
Marketing communications isn’t difficult if you remember the rule of seven. That moment when you’ve communicated with a group of prospects, had no result and feel like throwing the whole list into the nearest bin? Don’t give up! According to … Read More