New Year, time for a new marketing focus

Content is king - crown with marketing words

The New Year is always a good time to take stock and do some work “on” your business as opposed to continually being trapped “in” it.   Ideally this will include a review and refresh of your marketing plan (take … Read More

The importance of your marketing plan

Marketing plan process

Whilst a business plan helps define the direction for your company, a marketing plan will help your business understand how to get there and sets out how you are going to put your marketing strategy into practice. When you’ve got … Read More

Reach your business out to your local market

Arm reaching out across local town on a cloudy day

For the local business owner, marketing becomes ever more complicated! Audiences are fragmented over hundreds of different media outlets, apps, platforms, search engines, social media sites and business listing products. Technology is constantly evolving – and businesses must use technology to … Read More