The benefits of a WordPress website

Easy to use, adapt and manage, WordPress is now the most popular website content management system (CMS)

The benefits of a wordpress websiteWordPress is the most popular blogging software on the market and over the course of the last few years it has also become the most popular content management software for non-blogging websites.

So why is WordPress is so popular and why you might want to consider changing your company’s website to WordPress platform?

1. Search engines love WordPress websites

Our number one reason for recommending WordPress has to be its performance in search engines. The code behind WordPress is simple and very clean, making it easy for search engines to read and index content. Each page, post and image can have its own meta title, description and keywords. Search engine optimisation can be made even more precise with specific keywords and tags. And what’s more, with WordPress it is easy to create a responsive website.

2. WordPress is easy to use – from any computer

In addition, WordPress is easy to use and understand. It is incredibly straightforward to format simple and add new pages, blog posts and images – as regularly as you like. WordPress is browser-based. You can login and manage your website from any internet connected computer.

3. It requires no HTML editing or FTP software

WordPress is a self-contained system which doesn’t require HTML editing software. You can create a new page or blog post, upload and edit images, format text, upload documents and video files without needing additional HTML or FTP software

4. Your website design can be completely customised

WordPress acts as the engine for your website. You can easily tailor the design of your website to meet your branding and marketing objectives. The look and feel of your website can be completely customised to provide a unique experience to your visitors.

5. Website functionality can easily be extended with plug ins

WordPress makes it possible to add additional functionality (such as an event calendar, video gallery or social media feed, for example) with plugins, most of which are free or very reasonably priced. And because WordPress is such a popular platform, there is a wide choice of plugins available.

6. A blog is built-in and ready to use

Since WordPress was originally created as a blogging platform, blogging capabilities are built-in and are easy to integrate. In addition, it is very simple to set up RSS or email subscriptions to your blog, as well as reader comments. Furthermore, setting up recent blog post feeds on other pages of your website (e.g. on your home page) is easy and can help to extend your company’s reach and make your site more dynamic and interactive.

7. Your website can grow as your business grows

WordPress sites are very scalable. Even if you can have thousands of pages or blog posts on your site and the performance of the site will not be compromised. Your website will grow with you business.

What’s more, you can set-up multiple users for the website and assign access levels and capabilities to each user. As a result you have the flexibility to assign roles to different people as your business grows.

8. You have control of your website

In the past you may have had to wait for a web designer to make simple updates to your site. With a WordPress website you have control of nearly every aspect of your website and can easily make those simple updates yourself. Or you can choose to update the day to day blog posts and delegate other elements and updates to your web designer. You are in control!

Bartley Marketing design responsive websites. We can also help you with your search engine optimisation and copywriting, providing you with a website that works on all levels as soon as it goes live.

Get in touch for more information…

Bartley Marketing is based in Lymington and the New Forest. Our team provides the full range of marketing services to businesses of all sizes, including marketing planning, strategy and consultancy; brand identity and positioning; creative design; web design and search engine optimisation; advertising; digital marketing; promotions; PR; social media set up and management; direct communications; events; photography and ‘see inside’ media. Bartley Marketing owns Lymington.com, a media channel focused on promoting and championing businesses in Lymington and the New Forest.