Using Promotional PR for communications
Promotional PR. Not heard that term before? It’s all in the name!
PR – public relations – is about communicating with a company’s target audience (and indeed all the organisation’s stakeholders) either directly or indirectly through media, aiming to create and maintain both a positive image and a strong relationship with that audience. It is all about reputation, what you have said or done, and what others say about you.
Promotion is essentially pushing out a specific message whether directly or indirectly to the target audience, often including a call to action. It sometimes includes a specific offer. But in principle its only “rules” are that, like advertising, it should follow the rule of “AIDA” which stands for:
A for Attention
I for Interest
D for Desire
A for Action.
Promotional PR is the best of PR and Promotion combined
Promotional PR is not the same as advertorial, which is where the company promotes itself, usually via media on a paid basis and which can be very expensive. Although advertorial tends also to be written in an editorial style similar to that of PR, so they are similar.
Promotional PR is effectively a combination of PR, promotion and third party endorsement.
It has the benefit of being about you rather than by you. It can thus recommend and champion your business from a third party perspective which is immensely valuable – and can be both compelling and powerful.
Promotional PR is written by a third party. It’s usually based on a PR type “story” and then it builds upon the story to add the promotional elements (from whichever angle the objective requires). It can provide a human aspect to your business, something to grasp the attention of your target market.
When carried out effectively and regularly, Promotional PR can reinforce a reputation, appearing as testimonial and recommendation. And, in an age where the vast majority of people search businesses online, promotional PR really can make the difference between your prospects contacting you – or your competition.
We can help you with your Promotional PR – and help you decide on the best media.
Lymington.com specialises in Promotional PR
Bartley Marketing’s media channel, Lymington.com, specialises in Promotional PR and offers an excellent opportunity for showcasing and championing your business if you’re based or doing business in the New Forest area.
Our Promotion Membership plans are available from just £75 plus VAT per month and shout out on a range of social media and targeted direct communications, as well as on the website. We can tailor a plan to suit your exact requirements – and budget!
If you like the sound of it do get in touch for a chat. Meanwhile you can also find out more here.
Bartley Marketing is based in Lymington and the New Forest. Our team provides the full range of marketing services to businesses of all sizes, including marketing planning, strategy and consultancy; brand identity and positioning; creative design; web design and search engine optimisation; advertising; digital marketing; promotions; PR; social media set up and management; direct communications; events; photography and ‘see inside’ media. Bartley Marketing owns Lymington.com, a media channel focused on promoting and championing businesses in Lymington and the New Forest.